Electronic Arts bet big on the Super Bowl this weekend, forking over millions to run an ad for Dante’s Inferno during the big game.

Nielsen Co.’s ratings for Super Bowl XLIV show it as the most-watched program in television history, with about 106 million viewers. That beats the previous record, set by the season finale of M.A.S.H. in 1983. And it put Electronic Arts’ upcoming action game, a hack-and-slash mash-up of the famous poem and God of War, in front ..read the full article