Alienware has been riding the hype chu-chu in the last few weeks with a few ‘invasion’ videos (latest one above, previous below) designed to get us all excited for an announcement they’ll be making at the Tokyo Game Show later this week. And they just keep throwing in that coal.

On their Facebook page today, the following was posted, “With TGS just around the corner you can feel the excitement in the air! Alienware will be invading this year’s Tokyo Game Show with an announcement that will shake the gaming world to its foundation. You’ve seen the Invasion videos, now prepare yourself for landfall.”

Whatever the announcement, it can’t possibly live up to this kind of hype. Can it?